The idea

“Activity Is King — Sales Activity Tracker for Non-CRM Teams Activity Is King is a sales activity tracking and gamification platform built specifically for sales teams that don't use traditional CRMs. Our primary market is field sales organizations in blue-collar industries — roofing companies, HVAC, solar, insurance agencies, real estate teams, and home services. These teams have 3-30 reps who make cold calls, knock doors, run appointments, and close deals, but have zero visibility into daily activity because they don't use Salesforce or HubSpot and never will. The Problem We Solve: Sales managers at roofing companies, insurance agencies, and similar organizations have no idea what their reps are doing all day. The CRM (if they even have one) only captures closed deals and maybe scheduled appointments. But the leading indicators — cold calls made, doors knocked, demos run, quotes given — go completely untracked. Managers resort to asking "how many calls did you make today?" in group chats and getting unreliable self-reports. There's no accountability, no visibility, and no way to coach reps on activity volume. Reps themselves have no personal tracking system. They can't see their own trends, don't know if they're improving week over week, and have no daily structure to their prospecting habits. The best sales reps are disciplined about daily activity — but most reps lack the framework to build that discipline. What We Built: A mobile-first web app where individual sales reps log their daily activities (cold calls, door knocks, appointments set, appointments run, demos, sales closed, referrals asked) with one tap. Each activity type has a point value set by the team admin. Points accumulate daily and feed into: A personal dashboard showing today's points, weekly trends, streaks, and historical performance A team leaderboard that ranks all reps by points (daily, weekly, monthly, all-time) An admin panel where the sales manager sees all rep activity, team totals, and can manage the team The key insight: we track the INPUTS (activities) not just the OUTPUTS (deals closed). A rep who made 50 cold calls and got zero appointments today is still building pipeline — and that effort should be visible and rewarded. CRMs only capture the outputs. How We Differ from TrackScore: TrackScore is a generic competition platform (sports leagues, classroom quizzes, gaming tournaments, and sales teams). Their sales use case is a simple leaderboard where reps tap a button to increment a score. There's no activity-type granularity, no personal analytics, no streak tracking, no historical trends, no admin management tools. It's a scoreboard display, not a workflow tool. Activity Is King is purpose-built for sales teams. Reps log specific activity types (not just a generic score). Each activity has its own point value reflecting its difficulty/importance. The personal dashboard shows which activities you're doing more/less of over time. The streaks and daily goals create habit formation. The admin panel gives managers real visibility into team behavior patterns. Current Traction: Live product at activityisking.com with paying users Primary vertical: roofing sales teams (active cold email campaign to roofing companies) 26 registered users, growing via cold outreach and Google Ads Subscription model: free tier + paid plans for team features Built and launched in under 60 days as a solo founder Our Market: The total addressable market is every sales team with 3-30 reps that doesn't use a CRM. This includes: 50,000+ roofing companies in the US with sales teams 400,000+ insurance agencies with producers/agents 200,000+ real estate teams Hundreds of thousands of HVAC, solar, pest control, landscaping, and home services companies with sales reps These buyers are NOT the typical SaaS buyer. They don't read TechCrunch. They don't compare tools on G2. They respond to cold emails, Facebook ads, and word-of-mouth from other contractors. CAC is lower than enterprise SaaS because the decision maker is the owner/sales manager and the sales cycle is 1-2 days, not months. Pricing: Free tier for individual reps (personal tracking only) Team plans at $29-49/month for full team leaderboard, admin panel, and management features Target: one team subscription per company (not per-seat) Go-to-Market: Cold email campaigns to specific verticals (currently roofing, expanding to insurance and solar) Google Ads targeting "sales activity tracker," "sales leaderboard," "sales gamification" Vertical-specific landing pages (activityisking.com/roofing) with industry-specific messaging Word-of-mouth within tight-knit industry communities (roofing Facebook groups, insurance Slack channels) Competitive Moat (Long-term): Vertical-specific activity taxonomies (roofing has different activities than insurance) Historical data lock-in (once a team has 6 months of activity data, switching cost is high) Habit formation (reps who use it daily for 30+ days rarely stop) Communit”