Case file — E582575F
The idea
“The Agency Standard for Tracker Remediation Polaris Audit is a headless browser scanner designed to turn "invisible" tracking debt into a billable project deliverable. It provides web agencies with a technical baseline of a site’s third-party footprint before the remediation conversation begins. The Technical Engine Unlike standard browser extensions, Polaris loads every site "cold"—zero interaction, zero cached cookies—to record the exact sequence of network requests and cookie writes. Deep Trace: Captures every third-party tracker at the exact millisecond offset. Regulatory Mapping: Automatically maps detected technologies to relevant regulatory frameworks (GDPR, CCPA, etc.). Pure Observation: It provides technical findings, not legal verdicts. Like Lighthouse or Screaming Frog, it documents the "what" and "when," leaving the "is it legal?" to the agency’s professional judgment. The Agency Workflow: From Audit to Invoice Polaris solves the "invisible pain" problem. Most clients don't know they have a tracking issue until an agency shows them the data. The Cold Scan: Run a free scan to identify immediate "fire-ready" tracking issues. The Deliverable: Export a white-labeled, high-fidelity PDF report that documents every unauthorized cookie and script. The Fix: Use the included GTM (Google Tag Manager) Fix Steps to pitch and execute a remediation project. Positioning: Polaris is the "Pre-Fix" standard. It creates the documentation required to justify a $2,000+ remediation project for the cost of a monthly subscription. Monetization & Model We have moved away from "impulse buy" pricing to a model built for agency scale: The Validation Tier: $9 per one-time report (Full trace + GTM remediation guide). The Agency Pro Tier ($49–$99/mo): Unlimited scans and reports across a client portfolio. This positions Polaris as a standard line item in an agency’s monthly maintenance or onboarding stack.”