The idea

“Target audience Small-to-mid web agencies (2-20 people) managing 10-50 client sites. They inherit broken consent setups, get asked about GDPR/CCPA by clients, and have no fast way to audit across their book of business. Not enterprise (OneTrust owns that). Not solo freelancers (wrong price point). Pricing Free: 1 scan, basic grade, no export, no account Agency $99/mo: unlimited sites, branded PDF, audit history, white-label No per-scan. No tiers between free and $99. Friction-free upgrade path. Funnel SEO / word of mouth ↓ Free scan (no account) ↓ Result card shows agency CTA every time ↓ Same user scans 3+ domains → they're an agency ↓ Self-serve upgrade to $99/mo on Polar ↓ Multi-site dashboard + PDF export unlocked You never talk to them. They sell themselves. Elevator pitch "Polaris Audit scans any website and tells you exactly what's wrong with the consent setup — what scripts fire before consent, how slow the banner is, what's misconfigured. Free for one site. Agencies pay $99/month to monitor all their clients and generate branded PDF audit reports."”