Case file — 172B5A13

NEEDS WORK
?/10

The idea

Software for Amazon and Shopify sellers that detects listing-level profit leaks by analyzing ad spend, fees, returns, and pricing, then flags exactly which products are losing money and why, with clear actions like pausing ads, adjusting pricing, or bundling. The buyer is an independent seller or small brand operator who already spends heavily on ads and tools but often lacks clear visibility into true per-product profitability. The pain is immediate and financial: many sellers unknowingly scale unprofitable products due to misleading dashboards. The solution works by ingesting CSV exports from ad platforms and storefronts rather than requiring deep API integrations, avoiding technical friction and making setup possible in minutes. The wedge is that it replaces fragmented spreadsheets and guesswork with a single “profit truth layer” that directly impacts daily decisions, and it does not require replacing existing tools. Monetization is a flat monthly subscription tiered by number of products, avoiding revenue-share resistance and making pricing predictable. An MVP can be built using file uploads, rule-based calculations, and simple dashboards without complex infrastructure. Over time, it expands into automated actions, forecasting, and cross-channel optimization

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